Black Friday Survival Guide for E-Commerce: How to Avoid Drowning in Data

A recent report said customer service inquiries increased by an average of 20% over BFCM weekend. In 2020, a study showed 43% of shoppers experienced a BFCM website crash or slow load time on Black Friday. 

How do you overcome this mayhem? A sound data integration strategy prepares you not only to handle the surge but also to smoothen your operations and deliver seamless customer experiences. And the good thing is, with Skyvia’s Black Friday offer, getting such a strategy is more economically viable than ever.

This article explores how data integration can prepare your e-commerce business to perform at its peak, especially during high-stakes periods like Black Friday and Cyber Monday.

Navigating the BFCM Surge

Provide more than just impact absorption—the actual tools and strategies to use this increased traffic and engagement. 

Think of your e-commerce operation as a complex machine with many moving parts—an online store, CRM, marketing automation platform, and customer support system. 

Each piece generates valuable data but is viewed in isolation, limiting insights. Data integration links these systems together, making data free-flowing. 

This leads to a single ecosystem with free-flowing information, easy extraction of insights, and automated processes.

For example, for Black Friday and Cyber Monday, that would mean:

• Unified Customer View: This would mean a big-picture view of all customer interactions, from when they first visited your website to the purchase history and support tickets. This 360-degree view enables personal experience, anticipates customer needs, and proactively solves problems.
• Real-time Inventory Visibility: Do not let that dreaded “out-of-stock” message haunt you during peak shopping. Integrated data precisely tracks inventory across all sales channels, ensuring timely order fulfillment and preventing customer frustration.
• Agile Response to Market Dynamics: BFCM is a dynamic period with flash sales, shifting customer demands, and competitive pressures. Data integration enables real-time trend analyses, agile pricing adjustments, and optimized marketing campaigns.

Data integration transforms e-commerce operations from a collection of siloed systems into a well-coordinated machine ready for peak performance. And that’s precisely what Skyvia delivers.

See how Skyvia empowered Simply Contact, a customer support provider for global brands, to achieve remarkable results. By integrating Zendesk with their clients’ CRM and e-commerce platforms, Simply Contact was able to:

• Boost agent productivity by 15%
• Reduce data management costs by 10%
• Accelerate data processing by 20%

These improvements improved customer satisfaction, efficiency, and a stronger foundation for future growth.

Empowering E-Commerce for Peak Performance

Simply Contact’s success story provides a compelling example, but Skyvia’s power extends far beyond a single case study. For e-commerce businesses, Skyvia is a comprehensive data integration platform that streamlines data operations, helping to enhance customer experiences and unlock growth opportunities.

Here’s how Skyvia empowers e-commerce businesses to achieve peak performance:

How to Prepare for BFCM

To maximize your success during BFCM and beyond, leverage Skyvia to:

1. Integrate Early, Integrate Often

Don’t wait until the week before Black Friday to connect your systems. Integrate Skyvia with your e-commerce platforms, CRMs, DWHs, and marketing tools well in advance. This allows you to:

• Data inconsistency identification and resolution: Cleanse and standardize data to ensure accuracy, thus helping avoid costly errors during this BFCM.
• Testing and optimization of workflows: Fine-tune automated processes in place and make certain that data flows perfectly across your systems.
• Establish a performance monitoring baseline: Track key metrics prior to the surge so you can accurately measure an impact brought about by BFCM to your business.

2. Empower Your Customer Support Team

Arm your support team with the tools and data they need to handle the influx of inquiries:

• Centralize customer data: Integrate Zendesk , Freshdesk, or your preferred support platform with CRM systems like Salesforce or HubSpot and relevant marketing tools such as Mailchimp or Klaviyo.
• Automate routine tasks: With integration solutions like Skyvia, data across your CRM and support platforms stays synchronized in real-time. Any update in one system is instantly reflected across all connected applications, streamlining tasks like ticket routing and automated responses. This way, support specialists have updated information and can exert more concentration on the resolution of complex issues effectively, which helps boost productivity and ensures customer satisfaction.
• Avail Real-Time Information: Enable the members of the support team to access the real-time order update, inventory level, and customer history for prompt and efficient problem-solving.

3. Peaks for Optimal Performance

Skyvia’s data integration platform empowers e-commerce businesses by creating a robust data ecosystem that supports peak operational efficiency during BFCM. Instead of managing inventory and marketing, Skyvia enables you to smoothly synchronize data across all the channels so that your business can acquire the final unified insights, which are necessary for the following:

• Control your inventory in real time: Protect yourself from stockouts and prevent overselling with the help of Skyvia. It keeps data about stocks on all sale channels up-to-date.
• Dynamic Pricing and Promotion: Right-price at every moment using current sales data, competitor analysis, and more.
• Personalized marketing campaigns: Manageable by filtering your customers and creating perfect marketing messages connected to customers’ behaviors and preferences.

4. Safeguard Data

Data security is paramount, especially when dealing with increased traffic and sensitive customer information. Skyvia provides:

• Reliable data backups: automate the backup of your critical data to ensure business continuity in case of any unforeseen circumstance.
• Robust security measures: encrypt data, grant access controls, and commit to compliance with industry standards.

Take these proactive steps now with Skyvia and turn BFCM from a period of stress and uncertainty into growth and success. The benefits extend far beyond the holiday season — a well-integrated and optimized data infrastructure will fuel your e-commerce business year-round.

Skyvia’s Black Friday Offer

Celebrate our 10th anniversary with us! We’re offering our biggest Black Friday deal ever, designed to help you conquer peak seasons and drive growth year-round.

Here’s the deal:

• New to Skyvia? Enjoy a massive 40% discount on any annual subscription.
• Already a valued customer? We appreciate your loyalty! Receive 30% off any annual subscription.

Exclusive Bonus:

Purchase an annual Data Integration subscription and receive three additional Skyvia products – Automation, Connect, and Query – FREE for three months! This comprehensive package gives you the tools to supercharge your data strategy.

Exclusive for Early Birds: Be one of the first ten buyers and receive:

• Free 1-on-1 Onboarding Session: Our experts will guide you through setting up Skyvia and tailoring it to your needs.
• Exclusive Demo Session: Explore Skyvia’s features and discover how to maximize its potential for your e-commerce business.

Don’t miss out on this opportunity to equip your e-commerce business with the data integration power it needs to thrive. Visit our website and claim your Black Friday offer today!

Contact our sales team for a personalized demo. Let our experts show you how Skyvia can be tailored to your specific needs and goals.