While working in marketing, you’ve probably felt this:
Ad spend sits in Facebook Ads.
Conversion data lives in Google Analytics or BigQuery.
You’re stuck stitching numbers together...
For many organizations, Salesforce becomes the de-facto reference point for customer data. With all sales pipelines and marketing interactions flowing through it, it is...
Data is the lifeblood of modern business, but most of the time it’s stuck in silos – SaaS tools, legacy databases, cloud warehouses, even the occasional...
Wrangling data in and out of Salesforce might be a risky mission. One wrong move, and you’re staring at:
Broken records;
Missing updates;
Cleanup job nobody wants to own.
And...